This tip is for those lucky enough to have a Google local business listing that is currently ranking in the Google search results. Google will very often create these entries automatically. They are giving local business owners a huge headstart on their marketing, but many business owners are wasting this gift. I am a fan of the show Shark Tank, and as Mr. Wonderful would say, “you are killing money.” So, make sure you have a website linked to your local listing.
Why? Well put yourself in the shoes of someone searching for your product or service. You do a search and get a list of results. Which company is going to have the chance to impress you and earn your business, the one that simply has a phone number? I can say with about a 99.9% certainty “no, not that one.” Rather it will be the one that has a professionally built and informative website that makes a positive impression.
The sad thing about cases like this is that these are the easiest fixes that a business can make to their marketing. There is no uphill fight to get a site ranked, Google has already done that for you. All you have to do is accept their gift and start using it to its full potential.
Don’t ignore the low hanging fruit, give me a call today and let’s take a look at how we can work together to get you more customers.