I was watching the USA vs Canada softball game and a commercial came on that said something like “you need a website, why not do it yourself?” This company was Wix but there are many others. So let me do all local business owners out there a favor and explain briefly why DIY website builders are not a great alternative for business owners.
First, let me get one thing out of the way. Go do a search for “Wix reviews” on Google and come back and tell me what you see. Go ahead, I’ll wait… OK, you saw mostly positive reviews, right? Well, how can that be when Lonnie is saying that DIY site builders are horrible. Well, look at the image below.
You will see that the review site has a link to Wix which gets him/her paid. I am making no judgement on this review site other than they get paid when someone clicks their link and then signs up with Wix.
Now that we have a motive for the positive reviews, let’s look at why I say avoid them if you care about your business.
1. While some of the templates actually do look very nice, they are not search engine friendly. There are several reasons for this – code bloat and the fundamental design of their site builder being chief, but the reasons are not important. All we care about are the results. So do another test for me. Wix claims to have six million websites created using their service. Go to Google and do a search for your product or service. Look at all of the results on the first page and see how many have “designed by Wix” at the bottom of the page. Bet you can’t find one. You may have an OK looking site that no one ever sees!
2. Lack of branding. Last I checked, they had a few hundred templates. That sounds like a lot, doesn’t it? But if they really do have six million websites, you have a heck of a lot of people with the same or very similar look and feel that you do.
3. Something isn’t always better than nothing. Some people might say, “I just need a basic website so why not Wix.” As I pointed out in my book, Practical Local Business Marketing, impressions matter. Your business will be judged by your website. Chances are, you won’t be able to create the stunning website that you are promised in the commercials. That is why Wix offers “professional” designer services. Why would anyone need this when the commercial clearly states that anyone can build a stunning website? Um, maybe because it’s not quite as easy as they say.
4. You are not building an asset. With Wix, you are not building an asset that you can take with you to another hosting company. You are stuck renting something forever. Sure you save a little in the beginning, but over time, you are paying too much for too little. You would’t build a new house on rented land would you?
5. You will not get a site built around what is truly best for you and your business. A website is more than a few pictures and a few words. For your website to be an asset that generates a positive return on your money, it has to be visually appealing, rank well, and convert prospects into customers. Your message has to be carefully planned and written with SEO in mind.
6. You cannot change the template without having to start all over again. If you decide that you want an entirely new look, oh well… start over again from scratch.
7. Your website will have the “This site was created by WIX.com” advertisement on it. That doesn’t instill a lot of confidence in potential customers. Now you can pay to be a premium member, but then why on earth would you be using Wix? You use a free website builder because it is free, right? If you are going to pay, pay someone who cares about your success and will do the job right from the beginning.
I hope that you found this post useful and if you need a website, give me a call and let’s get things done right!